reCAPTCHA will continue to be the core bot defense pillar of the broader Fraud Defense platform. Existing reCAPTCHA customers are automatically Fraud Defense customers, with no migration required, no action needed, and no change to pricing. Your existing site keys and integrations remain exactly as they are today.
The trust platform for the agentic web
At Google Cloud, we believe preventing fraud and abuse in the agentic web should fundamentally result in a simpler customer experience. Fraud Defense uses a three-pronged approach to help enable a safe agentic web and drive business growth:
1. Preventing evolving threats
We protect your business with the same fraud intelligence that secures many of Google’s services. As threats shift from bot automation and invalid traffic to agent takeover and large-scale, AI-driven synthetic identity fraud, Fraud Defense identifies emerging threats before they reach your site.
This unrivaled visibility, built upon a massive fraud intelligence graph that already protects 50% of Fortune 100 companies and over 14 million domains globally, provides a level of collective immunity and verified trust that local data alone can not match.
2. Securing the customer journey
Attackers don’t target endpoints in isolation; they target digital journeys. This is even more true in the agentic web as agents are being tasked to perform end to end journeys. Fraud Defense provides a unified view of risk — from registration and login to payment and checkout.
By correlating telemetry across the entire lifecycle, our unified trust model identifies complex, multi-stage fraud campaigns that disconnected point solutions miss. This holistic view has demonstrated a 51% average reduction in account takeover (ATO) by accurately distinguishing between legitimate customer activity and sophisticated abuse.
3. Accelerating business growth
In the agentic economy, friction kills conversion. Fraud Defense is designed to be invisible for the majority of users, replacing disruptive puzzles with silent background verification. By using our intelligent trust model, we allow you to surgically block malicious bots, humans and agents, while confidently welcoming legitimate users, including AI shopping assistants that drive a projected 25% increase in average order value, according to the 2025 Shopify Retail Report.
Learn more about how Fraud Defense works
We invite you to join us at Next ‘26 to talk about new capabilities designed to help protect you as you continue your journey on the agentic web. While you’re there, be sure to attend our breakout session and visit our demo pod, where you can see Fraud Defense in action and learn more directly from our experts. We look forward to meeting you there and discussing how we can safeguard your organization’s future in this changing landscape.
To take the next step in your journey to the agentic web, please check out the Fraud Defense website and log into the console. You can follow all of our security announcements at Next ‘26 here.
