Latin America’s small and medium-sized businesses are the heartbeat of the region’s economy — accounting for more than 60% of total employment in the region, according to United Nations estimates. And just like their enterprise peers, everywhere you look, ambitious teams are moving fast to embrace AI.
Many have already transitioned from experimenting with generative tools and agentic workflows to using them every day to work smarter, save time, and deliver exceptional customer experiences. These growing businesses are particularly focused on maximizing the benefit they get from their investments in AI, whether that’s using a fast, low-cost model to summarize daily emails or deploying an advanced model for complex data analysis, teams can match the right AI capability to their exact task and budget.
It’s this range of options, and a familiarity with the broader suite of Google business, media, and advertising tools that has led many SMBs to choose Google Cloud, and Gemini Enterprise in particular, as their AI platform of choice. By doing so, they’re able to build custom AI agents, streamline daily tasks and paperwork, and offer customers instant support with the speed and reach needed to compete on a global scale.
With our unique front row seat, we’ve seen the benefit SMBs are getting from leveraging Gemini Enterprise, not only for generative AI, but as a catalyst for adopting other essential cloud tools like Google Kubernetes Engine and BigQuery for complete end-to-end modernization. The number of Latin American-based small and medium businesses using Google Cloud AI tools has grown 8x year-over-year and the number of Brazil based small and medium businesses using Google Cloud AI tools has grown 9x year-over-year. This rapid adoption spans our Gemini models, Gemini Enterprise, and core Cloud infrastructure, and are helping businesses to:
As we head into today’s Google Cloud Summit in Brazil, we were proud to showcase nearly 20 of our newest Latin American SMB customers using Google AI to reduce busywork, serve their customers faster, and grow their businesses.
AdGoat, an Argentina-based adtech company processing more than 10 billion annual ad requests across more than 100 global websites. It uses Cloud Run, the Gemini API, and Gemini Enterprise to automate content analysis, ad bidding, and audience targeting to help e-commerce brands drive higher campaign returns.
Angelus, a Brazilian dental and healthcare manufacturing company, uses Gemini Enterprise to streamline project management across its research and development department. This enables its teams to automatically pull technical project data into pre-approved templates aligned with the company’s brand identity and regulatory requirements.
BunkerDB, a marketing science company operating across Latin America, uses Gemini Enterprise, Cloud Run, and Cloud Storage to power an AI platform that organizes marketing assets, checks brand compliance, generates or adapts multimodal content, and predicts ad performance before launch. All of this helps it reduce creative turnaround times from weeks to hours and cut cost per lead by up to 25%.
Caffeine Army, a Brazilian wellness and high-performance company that connects people with solutions in nutrition, sports, and well-being, deployed BigQuery and Gemini Enterprise on Google Cloud to unify customer purchase insights, enabling faster creative campaign turnarounds and boosting team productivity across the organization.
Convert, a Brazilian marketing and analytics provider, uses Looker, BigQuery, and Cloud Run to power five specialized AI agents that answer complex business questions in natural language, speeding up report deliveries by 65% and reducing operational costs by 32%.
Growth Digital, a Google Ad sales rep operating across 13 Latin American countries, used BigQuery and Gemini Enterprise to build over 113 AI agents, enabling teams to build proposals 5x faster, cut campaign reporting time by 80%, and reduce financial error rates to under 0.01%.
GrupoTusMaquinas.com, an equipment management platform based in Chile, deployed Google Cloud AI tools and Gemini models to create digital tracking profiles for trucks and machinery, allowing businesses to query fleet status in plain language and manage vehicles regardless of brand or location.
HealthAtom, a healthcare technology company, uses the Gemini API, Firestore, and Cloud Functions to power AI assistants across its clinical platforms, automating appointment scheduling and medical record reviews while supporting 80 million annual patient interactions.
KLog.co, a Chilean logistics technology company digitizing freight forwarding across Latin America, uses Gemini Enterprise, BigQuery, and Google Workspace to automate cargo tracking and shipping paperwork, cutting manual data entry errors by over 90% and increasing document processing capacity tenfold.
NEEOH, a leading Brazilian out-of-home advertising communication platform, uses Gemini Enterprise to standardize secure AI usage across its organization, enabling teams to generate campaign copy and build pitch proposals faster while keeping corporate client data secure.
Luxia Agro, an Argentinian foreign trade supplier of crop protection products, uses Gemini 3.5 Flash and Gemini Enterprise to automatically pull key details from complicated shipping emails and update their central business systems. This allows it to automate 80% of foreign trade operations and cut manual processing errors in half.
Macal, a Chilean auction company, uses the Gemini Enterprise, Cloud Run, BigQuery, and Security Command Center to automatically verify property records and modernize its technology systems, cutting software development times from weeks to days and lowering infrastructure costs by up to 30%.
Ninecon, a Brazilian tech consulting firm, deployed Gemini Enterprise to integrate AI directly into employee workflows, allowing managers to track usage patterns and optimize project turnaround times with real-time insights.
Nova Gestões, a customer service and operations provider in Brazil, uses Cloud Speech-to-Text and Gemini Enterprise to translate and analyze 100% of customer calls in real time, reducing post-call manual data entry and boosting team productivity by 30%.
Romi, a Brazilian industrial machinery manufacturer, uses the Gemini API and Gemini Enterprise to power an interactive chat assistant directly on CNC machine HMI (human machine iInterface), giving factory operators instant answers grounded in official manuals and generating QR codes for step-by-step instructional videos.
Supermercados El Dorado, a leading supermarket chain in Uruguay, leverages Google Compute Engine and Gemini Enterprise to modernize legacy testing infrastructure and connect custom AI agents within their daily workflows, boosting team productivity across departments.
Tryvia, a Brazilian IT and business solutions provider, uses Google Cloud, Looker, and Gemini Enterprise to move off legacy physical servers, giving teams real-time reporting dashboards and AI tools that speed up software development and daily tasks.
Via Cristais, a major highway operator in Brazil, leverages Google Contact Center as a Service to speed up emergency routing for highway accidents, reducing caller wait times, improving driver satisfaction, and mitigating the impact of call center staff turnover.
WeSpeak, an AI conversational platform for the hospitality industry in Latin America, uses Cloud Run, Gemini Pro, and Gemini Flash to automate end-to-end guest interactions across messaging channels like WhatsApp and Instagram. This has helped it achieve an 85% resolution rate and a 2x increase in overall sales volume for hotel clients.
To help growing teams get the absolute most out of AI, we’ve created easy, no-cost learning programs that anyone can use:
By offering easy-to-use tools and free training — from everyday office apps in Workspace to advanced AI on Google Cloud — Google is here to help Latin American businesses thrive today and in the future.
