Welcome to The Blueprint, a new feature where we highlight how Google Cloud customers are tackling unique and common challenges across industries using the latest AI and cloud technologies. We hope to inspire others looking to innovate in their work.
Authentic Brands Group, a global lifestyle and entertainment platform, is the owner of some of the most iconic intellectual property and cultural assets in the world.
Authentic’s portfolio spans more than 50 brands, from Reebok and Juicy Couture to Shaquille O’Neal and Elvis Presley, and reaches nearly one billion social media followers.The company accelerates its brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce.
The challenge:
Authentic’s platform requires a highly efficient exchange of information and deep coordination between its specialized business units, including entertainment, creative, marketing, live events, business development and more. The platform also requires ongoing communication and coordination with Authentic’s more than 1,700 licensees and strategic partners worldwide.
These demands are deeply interconnected: Marketing needs to deliver fast, brand-specific creative assets; creative teams must visualize new concepts in minutes, not weeks, and business development must research and prepare compelling proposals for potential partners. These teams work together to accelerate brand growth across categories and geographies. As the Authentic platform has grown, moving beyond traditional, siloed tools became essential to staying competitive.
Authentic needed an enterprise AI operating system that could support each brand’s unique voice and visual identity, provide instant access to proprietary business data, and help teams move faster without sacrificing quality or consistency.
