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Home News Google

Agent2Agent protocol (A2A) is getting an upgrade

July 31, 2025
in Google
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Evaluate and commercialize your A2A systems

Building and deploying agents is just the beginning. To create truly enterprise-grade systems, you need robust evaluation capabilities, which is why we’re extending the Vertex GenAI Evaluation Service to support A2A agent evaluations. See our hands-on guidance.

Discover and sell partner-built A2A agents in AI Agent Marketplace

Partners can now sell their A2A agents directly to customers in the AI Agent Marketplace. This will allow Google Cloud customers to discover and purchase agents published by ISVs, GSIs, and other technology providers. The AI Agent Marketplace provides an important path to market for partners looking to monetize their AI Agents.

Partners can request more information here. 

The A2A ecosystem is growing

We announced the A2A protocol in April to lead the industry toward interoperable agent systems, and in June, we advanced that commitment by contributing it to the Linux Foundation. The industry’s response continues to grow, reflecting a shared belief in vendor-neutral, community-driven standards. Many of Google Cloud’s partners have previously offered agents to joint customers, and they are now enabling these agents with A2A to help future-proof investments for customers. 

  • Adobe: A leader in generative AI, Adobe is leveraging the A2A protocol to make its rapidly-growing number of distributed agents interoperable with agents in Google Cloud’s ecosystem. The A2A protocol enables Adobe agents to collaborate in the enterprise to create powerful new digital experiences, streamline workflows that optimize the content creation process, and automate multi-system processes and data integrations. 
  • S&P Global Market Intelligence: S&P, a provider of information services and solutions to global markets, has adopted A2A as a protocol for inter-agent communication. This strategic alignment enhances interoperability, scalability, and future-readiness across the organization’s agent ecosystem.
  • ServiceNow: As a founding partner of A2A, ServiceNow empowers customers with its AI Agent Fabric, a multi-agent communication layer that connects ServiceNow, customer, and partner-built agents. This provides enterprises with the greater choice and flexibility needed to unlock the full potential of agentic AI, resulting in faster decisions, fewer handoffs, and more scalable solutions.
  • Twilio: Twilio is using A2A protocol for implementing Latency Aware Agent Selection. By extending the A2A protocol, individual agents now broadcast their latency, enabling the system to intelligently route tasks to the most responsive agent available and also adapt gracefully – for example, playing a filler prompt or adding typing sounds, if a high-latency agent is the only option.

Developers can review more about past releases in the release notes, learn about what’s coming in the future in our roadmap, and join the community to help evolve the protocol moving forward.  The community has also released great tooling around A2A with the launch of A2A Inspector and Technology Compatibility Kit. 

Get started

We’re excited to partner across the industry to build the future of artificial intelligence. Here’s how you can start:

We can’t wait to see what you build.

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